Buying and selling websites has become one of the Internet’s most interesting money making opportunities. In fact, many online entrepreneurs have been quietly making a substantial full time income with this concept.
Having enough information on the basics of buying and selling websites can give you a competitive advantage in this internet based business. You’ll be more knowledgeable in the things that you are talking about and more confident in what you are doing. These pieces of information can also help you make the very best decisions that will help you earn more money by attracting more and more potential buyers.
One of the best selling points of any seller in terms of offering websites is his or her credibility. If the buying public knows that you are a serious professional, and that you deliver on the promises that you make, your future customers won’t hesitate to buy from you and can even make recommendations to others about your business.
When it comes to buying and selling websites, here are some important things that you should keep in mind:
1. Don’t be impatient. In selling websites, the sales process can take some time, particularly if you want to get the best price. In most cases, a period of several weeks or even months is common because potential buyers are spending time doing their research and due diligence on the website you are selling, including researching other websites that they may be considering. So, if you want to get the best deal, it is best to wait. As they say, good things come to those who wait. Who knows? You can find a buyer who is willing to buy your website for more that you have been expecting, as long as you are not impatient and willing to wait.
2. Keep maintaining your website as though it is not on sale. Updating and taking care of your website as if you were not selling it is one of the biggest selling points that many buyers find attractive. Seeing a well maintained website will give them an idea that you are a credible seller that is providing a quality product. If you care enough to maintain the website while it’s on the market, buyers recognize you as a professional. If the website is well managed and well taken care of prior to selling, it can generate good impression and will open the doors for other possible deals in the future.
3. Be prepared to share a lot of private and confidential information. If you are not comfortable with this then you may have a problem. Buyers need as much information as you can give to help them make a decision to buy. The less information you give the lower the offer will be from potential buyers. On the other hand, the more information you give, the more you could expose yourself to potentially unethical buyers. This is all part of the negotiation process. Give enough information, but not too much. And if you feel that the potential buyer is asking too much information that is not relevant to the sale, find another buyer. Bottom line, common sense is the best policy here.
4. Unless you are selling a modest priced website, you must protect yourself with Nondisclosure Agreements (NDA). A Nondisclosure Agreement is a way for you to protect any information that you reveal to your potential buyers. This is important because it shows the buyer that you are serious and that they have to agree to the NDA in order to get all the information they need to do their research on the website for sale. It shows that you are a professional and that you are a credible seller since you are open to revealing sensitive, financial information about the website.
5. You must work with other website developers that can open the doors to pre-qualify buyers and get more feedback on the industry. This is very important because by networking with other developers and web professionals, you can open up more opportunities to sell your websites. Another great benefit of working with other developers is that you can get a lot of valuable tips, tricks and strategies in effectively selling your websites. Networking with these professionals can really put your website selling business on the fast track.